College Application Essays: Should I hire a coach?

College and scholarship applications and deadlines often overwhelm students and parents alike, with essay writing almost always at the top of the list of stress factors. Is it worth it to hire a writing coach? In the most recent State of College Admissions Report from the National Association of College Admissions Counseling,  grades, high school curriculum, and test scores continue to be the top factors considered in college admissions, with “essay, a student’s demonstrated interest, counselor and teacher recommendations, extracurricular activities, and class rank” following.

That said, there are still those who want a professional opinion and coach for all those pesky essays. In that case here are four things a writing coach should never do.

  1. Drive the process. A coach should set an initial session, during which expectations are set, schedules are discussed and deadlines are agreed-upon. From there, the student should be in the driver’s seat. Think of it in terms of sports — coaches are on the sidelines; they don’t play the game
  2. Determine the essay topic. Writing coaches should help facilitate brainstorming if needed, not develop a list of topics and ideas. Ideas should be from the person who is actually applying for admission or scholarship, not the coach.
  3. Write the essay. Seems obvious, right? Sadly, it happens. This rule goes for editing in-line within the document. Accepting tracked changes from a coach is accepting the coach’s writing. A good coach will give feedback on voice, idea development and overall direction. The goal is for an authentic piece from the applicant. A little polish is okay, but a complete tear-down and renovation is not.
  4. Guarantee acceptance. The only thing any consultant in the college admissions process should guarantee is their professionalism and ethics. Walk away from anyone who promises more.



College Application Essays: 5 tips for success

It’s that time of year again — sugar plums, holiday lights and college applications. Parents and students alike agonize over deadlines, requirements, letters of recommendation…and essays. Always, the essays.

College and scholarship applications ask something of teenagers that they’re not always comfortable doing — writing about themselves authentically, yet selling themselves as a worthy applicant, within a constrained word or page count. Not an easy task for most people, to be honest, but here are a few simple tips that can help.

  1. Brainstorm ideas — Setting aside time to actually think about what you want to write, rather than just sitting down at your laptop to pound something out, will almost always result in a better product. Sometimes an outsider can help you focus ideas for essay topics, and if you choose to work with a writing coach, they should do this with you at the very beginning.
  2. Set deadlines — Most people focus on the main deadline when putting together applications, but more planning will actually help. With a calendar in front of you, work backwards from the final deadline and set milestones along the way for all elements needed for your application. For the essay, you should also include deadlines for brainstorming essay ideas, writing rough drafts, having it reviewed by someone you trust, and final draft (and final proof for those pesky typos). If you choose to work with a coach, this should be part of your first session.
  3. Two reviews — All essays should have two reviews: one for content, ideas and voice and another for grammar, spelling and typos. A good writing coach should do both, but you can also find people you trust and have a good rapport with to do those reviews. And remember: be sure to allow time in your application process (see #2).
  4. Two sets of eyes — This hard and fast rule has stayed with me from my first job in PR. Have not one, but TWO people review your essays. We’re all human, and two people for the final review will better your chances of not saying “your” when you really mean “you’re.” If you have a coach, they can serve as final reviewer, but having someone else review it first who knows you even better can only help make your essay stronger.
  5. Write it yourself — I could always tell within the first several sentences of an essay which applicants were being themselves and writing from the heart. You have a distinct voice — use it! A good mentor or coach should help you distinguish it and showcase it in your writing, not write it for you.

Why Facebook Isn’t Enough

Being from a small town, there was always something going on, competing for attention and dollars. Fundraising for families or causes that need support, local sports teams raising money, youth leagues recruiting players, small businesses competing for customers. Obviously, this isn’t just a small-town problem. Our attention is increasingly split between issues, channels and media with a barrage of overwhelming information (and misinformation), news (and fake news) and events (and non-events).

The barrier standing between your business or organization and your goals can be varied. Organization, product offering, pricing and management issues are sometimes to blame, and make no mistake, those have to be addressed. But often, the most overlooked tool is simple communication.

Facebook seems to be the #1 channel nonprofits and local businesses turn to, and for good reason: it’s quick, easy, intuitive, free (mostly), and literally millions of eyeballs are already there. So why not  upload a couple pictures, name your page and start posting? If you build it, they will come right?

Not so simple.

Yes, Facebook is a great tool and can be a powerful one as part of a communications strategy. But it’s still passive. You push info out and wait for your targeted audience to do what you want. And, not to mention Facebook’s constantly changing algorithm doesn’t make it easy for pages to be seen, even by people who have “Liked” the page. So, how do you truly engage?

The answer is different depending on the business, cause or organization, but the short answer is to think about who you want to reach and where they live, both online and in real life (IRL). In small towns like the one I grew up in, the local newspaper and radio station are still viable and vibrant options, despite the declining trends of those media overall. Local newsletters and listservs may be where people go for info. Local fairs and events, where you actually meet and greet prospective customers or members, can’t be downplayed in smaller markets, or even micro-markets and neighborhoods of the larger metro areas.

Trends will change, but communication is an age-old art that requires true engagement with your audience. Limiting your communication efforts to Facebook limits your opportunity for success.